Louis Vuitton, a popular French Luxury brand has contracted Ogilvy Paris to produce a series of moving visuals. Starring Mos Def, the rapper as Yasiin Bey. Yasiin moves around a boxing ring, reciting Muhammad Ali speeches, combined with sound design and original music. The personal attachement of Bey to the boxer makes it such a perfect fit. It is rumored that that the music used in these spots may be developed into full tracks.
Watch the two videos, “Word” and “Dream”, now below.